Mobile social networking boom and trends

Mobile social networking is a booming field and it has took the smartphone market by storm. Here are some amazing facts and figures about this booming field.

By the year 2013, 43% of global mobile internet users (607.5 million people worldwide) will be accessing social networks from their mobile devices, according to a new report from eMarketer, which characterizes mobile and social as still-emerging channels that are each helping drive the adoption of the other (Marketing Charts, 2011). In the US, mobile social networkers will total 56.2 million by 2013, and will account for nearly half (45%) of the mobile internet user population, eMarketer said (Marketing Charts, 2011).

Not surprisingly, the top destinations for mobile social networkers mirror those for computer users and include Facebook, MySpace and Twitter (Marketing Charts, 2011).

The full top-10 list:

1.     Facebook

2.     MySpace

3.     YouTube

4.     Twitter

5.     Yahoo

6.     MSN/Windows Live/Bing

7.     Flickr

8.     LinkedIn

9.     Blogger

10. MocoSpace

A look at selected social networking brands, Facebook, Twitter and LinkedIn, revealed that each grew their mobile audiences by at least 50% in the past year (Marketing Charts, 2011). Facebook was home to the largest mobile audience among the three destinations with more than 57 million mobile users in August, up 50% from 38.2 million the previous year (Marketing Charts, 2011). Twitter saw its mobile audience jump 75% to 13.4 million people from 7.6 million people, while LinkedIn’s mobile audience climbed 69% from 3.2million to 5.5 million users (Marketing Charts, 2011).

Sources

http://www.marketingcharts.com/wp/direct/mobile-social-networking-booms-19742/

http://www.marketingcharts.com/wp/interactive/mobile-social-networking-grows-top-10-socnets-11089/